I thought I’d mention: I didn’t always know where coffee came from.
Many people are beginning to question where our food comes from and whether or not its organic. In turn, many are consciously seeking quality taste, seasonal foods, with nutritional value over simple, dismal and unethical others .
‘How does it get here; is it organic?’
I feel like coffee consumers are not as educated about coffee as they might be about food. I fully base this off of the silent survey that has taken place,with each customer I have served over the past 3 years.
I am inspired by the energy in the social movement towards educated eaters – and I feel drawn to share with others the origin of coffee.
lovely customers, who become friends, and bring you coffee to taste while at work !
It can come in a tin can or a paper bag, but the packaging never says much about how far it has had to travel to be in front of us. There are farmers who grow it. Then there are two types of people who buy the green beans after the cherries have been harvested. The only thing that divides these two groups of people is their interest in quality, taste and the best possible conditions to support that, and those who are just looking to make some brown something and some green something.
Naturally there are a lot of details surrounding what I’m summarizing here – but it’s all to say that there are proper buying practices, and there is also the importance of roasting, brewing and serving coffee in the best way possible to reflect the work farmers have put into their crop.
Coffee Cherries. In different stages of ripeness.
Have you ever heard anyone say: I’d like the best possible corn on the market? Nope. Because in a grocery store you’re limited to organic, local and other- there are no premium corn growing regions. Only so many countries can grow corn at any given time. With coffee however, there are numerous countries that can grow coffee and harvest multiple times in a year with varying degrees of product quality
I recently learned in class about the blind marketing we are subjected to when buying Vodka. Whether it be a $20 bottle or a $60 bottle it all comes down to a very funny detail about Vodka. It’s a pure, neutral distilled spirit + H2O… that’s it. There are no other flavor components. There is only one way to make it with very few variables possible. So why the price difference? Marketing…
Bean bags , bags of Beans
A very similar world has formed around coffee. Mislabeling: our unfortunate brain twister; for those who are not willing to seeking a bit of information. Fair Trade and Oragnic are often used to describe something that is not regulated. Oops. There are even companies using the names of regions or farmers with recognized coffee on their own bags to increase the likelihood of us buying from them. Kona Coffee? Jamacian Blue Mountain ? Kopi luwak? A lot of talk about something that’s not likely to be authentic nor taste much better then the image our imaginations have created of the product.
3 questions i would love for you to ask yourself before you buy your next cup of coffee:
americano & sunny times in window seat
-Who’s the roaster?
-Where is the coffee I am about to drink from?
-What does the coffee itself taste like ? ( minus the cream, milk, sugar, honey, chocolate blah blah blah – all good at times, but not always necessary)
I thought I would mention: I didn’t always know where coffee came from. However, since I began to really taste espresso and drink brewed coffee roasted to highlight the beans many flavor characteristics, I’ve come to appreciate the whole story behind a cup of coffee.